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Tuesday, 9 August 2022

What is green washing and how to identify green washing?

 What is green washing and how to identify green washing?

What is green washing ?

Green washing is a practice used by definite companies to trick or mislead their clients into thinking that their brand is more environmentally friendly than it is. These companies will spend more money on advertising their eco-friendliness than on really implementing eco-friendly business processes and producing eco-friendly products.

In order to satisfy the growing demand from consumers  for environmentally friendly products and services, several businesses in various industries, like  food, fashion, or travel, utilize distinctive tactics to attract customers based on the sort of items they sell. Also when companies have excellent intentions, they might engage in green washing.

Techniques to identify green washing

 1.Utilize of vague terms and commonly used slogans

There some of the commonly used words in the customer market that raises a sense of sustainability consciousness on a consumer. This false advertising seems to create the product eco-friendly and durable. The terms ‘green’, ‘natural’, ‘sustainable’, and ‘eco-friendly’ are frequently used in marketing for making a sense of environmental protection.

Durability entails only taking what is necessary and preserving the non-renewable sources of energy. Being durable is not the same as using less plastic in the name of sustainability. Consumers should seek for a secondary, reliable source of information to help the claims made by the manufacturers.

2.Utilize of images related to nature

Similar to the Utilize of vague terms to represent a eco-friendly business, there are companies who use images related to nature that creates an aesthetic look also  brings out an planet friendly image. Photos of trees, clean ground, cows, blue sky, farms, etc. are all requesting ways to represent an eco-friendly company. Using earth tones such as blues, greens, and browns is another typical deception.

3.Hides relevant information 

There are companies that hides relevant information about their products and that makes it tough to identify greenwashing. It may advertise they have organic or natural raw materials but hides the synthetic and the materials that reason harm to the environment. If a product has to be eco-friendly, it has to created with processes that have zero emissions throughout its life cycle and doesn’t include the use of harmful materials.

Even if the rest of their clothing range is environmentally unfriendly, fashion brands may market clothing made of “durable ” materials. For instance, a company may advertise that it is environmentally friendly, but fail to account for supply-chain emissions from an overseas facility that utilizes coal to manufacture a component of the product.

4.Test whether the packaging is recyclable

The amount of wastes made from packing materials is a major concern. Companies advertise the use of recyclable packaging materials or related products, to make a sense of eco-friendliness. Few plastic products with the “recyclable” label can be non-recyclable materials.

In year 2018, McDonald’s made the declaration that it would stop selling single-use plastic straws in its restaurants and start stocking paper straws in their place. The straws weren’t genuinely recyclable, though, and the oncoming year it was charged with green washing.

5.Look after  for carbon offsetting

By searching different means to remove an equivalent amount of greenhouse gases from the environment, a government, company, or personal might try to balance their own emissions. It is recognized as carbon offsetting. Offsetting is the most famous form of green washing.

It is plagued with fraud and enables businesses to assert that they are reaching emissions targets while continuously releasing emissions into the atmosphere. The entire motive of offsets is to permit these businesses to continue polluting without consequence and to allow governments to claim that they are meeting targets.

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